The new generation of spirits will be sugar-free and alcohol-free, and we explain why:
- Search for healthier food and lifestyle, marked in particular by the success of the Yuka application;
- A drinks and spirits sector that is slow to adapt: too much sugar, or too much alcohol, ultimately limited choice;
- An ever-increasing appetite for cocktails, their unique taste, and the ritual that surrounds them;
- Non-alcoholic spirits produced by distilling plants and spices that manage to have a very subtle, balanced taste, an "adult" taste in a way;
- 28% of 18-25 year olds say they no longer consume alcohol, and the trend is growing among older generations (Dry January...);
- Increased importance given to the origin of ingredients, to Made in France, and to having eco-responsible packaging.
Want to know more? Below we provide links to several articles that discuss this growing trend:
Le Monde: "Alcohol-free, the new bar code"
Long without much taste interest, non-alcoholic cocktails have carved out a place of choice for themselves among consumers. Because these drinks, now made from highly aromatic distillates, no longer have anything to envy their alcoholic counterparts.
Le Figaro: "JNPR a new French alcohol-free spirit"
https://avis-vin.lefigaro.fr/spiritueux/o146437-jnpr-un-nouveau-spiritueux-francais-sans-alcool
